I’ve thought about starting a coworking space many times, because it is the brick and mortar equivalent of what I believe can change the world—a community of people with strongly aligned value systems around creation, receptivity and sharing.
But in 2014, I believe we’re quickly approaching the time when, “I opened a coworking space!” will no longer be newsworthy in the eyes of journalists. In a lot of cities, we’re already there.
As coworking spaces become more ubiquitous, grand openings are only worth a mention if there is a greater purpose behind it.
Beyond the infrastructure, why does coworking matter in 2014? How can we make it matter?
I’m facilitating a panel at this year’s Global Coworking Conference to talk about newer, more compelling narratives that coworking space owners can develop—not only to stay relevant to the media, but also to be more attractive and valuable to prospective members.